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My wife Rachel and I on our wedding day

My focus as a writer, speaker, and coach has always been to help men better understand the women in their lives (despite many of my clients being women themselves) and to evolve into better boyfriends, husbands, colleagues, and human beings.

As a result, the literally thousands of articles I’ve written over the years have primarily been focused on what women want and need in life and love.

Inevitably this leads to questions like “But James, what about what men want?!”

Inevitably once more, when I do write an article about that — which you’re about to read — I’ll get comments like “Oh, so we should only focus on men?!”

The truth is that we shouldn’t only focus on either group, and instead all strive to learn how we can be better in our relationships.

Today, I present to you one of those rare articles about what the dudes need — because contrary to popular belief, they have feelings, too.

If you’d prefer to read an article that outlines the needs women have in relationships, you can read that one on Medium, here.

I do hope you enjoy these works, and as always, welcome your feedback to improve. I spend hours each day writing these articles with the intent to serve you by bringing valuable insight to your life, which has always been my #1 goal.

If you’d like to connect with me on a deeper level and receive even deeper insight and advice normally reserved for private clients, you can subscribe to my The Next Level newsletter here, which will start being delivered to inboxes this week.

As always, I am grateful for your valuable attention.

See you soon,