Precision is persuasion.

Words are everywhere.

We’re flooded with them…emails (yes, I get the irony), ads, meetings, commentary, advice.

And because of this, most people speak without impact.

They talk to fill space.

They explain to be liked.

They over-elaborate, hoping to be understood.

But influence doesn’t come from more words.

It comes from the right words.

That’s why precision is persuasion.

The most compelling people in the world aren’t the ones who speak the longest.

They’re the ones who speak with clarity.

They know exactly what they mean…and they say it, without apology, without excess, and without filling the silence.

They don’t try to overwhelm you with intelligence.

They draw you in with certainty.

Because persuasion isn’t performance.

It’s conviction.

And that kind of conviction only comes from doing the internal work:

- Knowing your values

- Thinking clearly under pressure

- Choosing language that reflects strength—not emotional chaos

- Listening fully before responding

When you become more precise, two things happen:

1. People start leaning in

2. You stop needing to repeat yourself

You no longer feel the urge to convince.

You speak once…and it lands.

Not because you’re loud, but because you’re sharp.

And sharpness cuts through noise like nothing else.

This week’s challenge is simple, but transformative:

Speak slower.

Use fewer filler words.

Let silence do half the talking.

And the next time you need to say something important, ask yourself:

“What’s the most exact way I can express this?”

Then say it once.

And stop talking.

Because the people who say less, but mean more, are the ones we trust, remember, and follow.

Precision is power.

And power, when quiet, becomes irresistible.

To your greatness,

-James Michael Sama

P.S.: If you’re looking for a private advisor to help you develop these qualities, let’s talk.